The moments that matter
Started quiz (Q1 answered) → report ready → lead → goal → plan page → checkout click → checkout page → purchase. The bar is share of ALL quiz-page visitors — so the first rung already shows real start-rate. Red = the biggest single drop.
What you're learning about these people
Auto-read from the answer distributions below, for the selected range.
How far down each page they actually read
The sales letter runs over three long pages. This is the share of people who reached each quarter of one, counted among everyone who opened it — the difference between “they left” and “they read it all and still didn't go on”.
Every question — how they answered
Each card = one quiz question, counted only among people who reached it. Highlighted bars are the answers worth watching.
Screen-by-screen drop-off
All quiz screens plus the plan & checkout pages — the fine-grained leak map.