VSL Funnel · TSI Internal

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Opening

Switches instantly, no reload.

Biggest fixable leak

Opening vs opening

The decision number is revenue per 1,000 landers: everything that opening's buyers paid ($39, bump, every upsell) divided by GA4 landers. Chance to be best turns it into odds; at 95 % an opening is the winner. Sales and money come from GHL + Whop (every order), the rates from GA4.

The moments that matter

Landed → started with sound → 1 min → 10 min → saw the offer → checkout click → checkout page → purchase → upsell page → upsell offer → upgrade click → upsell bought. Bars are share of landers. Red = the biggest single drop.

Who is still watching

Share of people who started the video with sound who are still watching at each minute. Only real playback with sound counts, skipping ahead does not. The dashed line is where the offer appears.

What you're learning

Auto-read from the numbers above, for the selected range and ad filter.

Exit popup & upsell no-path

For the selected opening.

Exit popup

Among people who saw it.

Upsell: "No thanks"

Among people who reached the upsell.

Ad × opening

Each cell: sales (GHL + Whop) · landers (GA4). Whop buyers carry no ad and sit under "(no ad)". Ads that ran before the URL parameters were added on 18.09.2026 only carry an ID.

Step-by-step

Every event the page fires, for the selected opening. The fine-grained leak map.

Two kinds of source. GA4 counts unique people per event and loses roughly a quarter to ad-blockers, so read its ratios. Sales and money come from GHL (Stripe checkout) and Whop (Whop checkout, since 13.10.2026), which have every order. Which page or Whop offer is which stage comes from tools/funnel_catalog.json, the same file the daily report and the hot seat read.

How a sale knows its opening. GHL: the checkout link carries qv=fbvsl_oN, GHL keeps that URL as the buyer's first attribution. Whop: the payment's own qv. Remarketing pages (fbvsl_rt, fbvsl_ac) are not part of the test and are left out everywhere.

One row per buyer. A buyer counts on the day of their first $39 order and carries the whole basket: bump, upsell 1 (Deep Quiet or Sharp for Life), upsell 2. Upsell 1 take rate = buyers who took it / all buyers. Andi's test buys and deleted contacts do not count. Gross, before refunds.

Revenue per 1,000 landers divides GHL + Whop money by GA4 landers, so its absolute level runs a little high (GA4 misses some landers). All five openings are measured the same way, so the comparison holds.